© 2024 Edward Zilberman.
All Rights Reserved.
Edward
Zilberman
Zilberman
Creative Producer Art Director Project Manager
Videographer Team Leader
About Me
As a Creative Producer and Art Director, I have over 25 years of experience in overseeing and executing various consumer and corporate media, graphic design, branding, marketing and advertising projects, from conception to delivery. I am passionate about creating engaging and impactful visual content that tells compelling stories and drives business growth.
I have developed and implemented robust marketing and advertising strategies for diverse clients, ensuring efficient planning, budgeting, and delivery of projects on time and within quality standards. I have collaborated with and managed a creative team of industry professionals, as well as consulted and communicated with clients throughout the process. As a creative professional with a diverse set of skills I have successfully integrated my experience in graphic design, videography, photography, video and photo editing to manage a full production process.
Resume
Orange Films / LAPE Communications
2006 - Present
New York, NY / Somis, CA
- Oversee numerous consumer and corporate media projects from initial inquiry and conception to execution, production, and final delivery.
- Develop robust marketing strategies and ensure efficient planning, execution, and delivery of consumer and commercial projects on time, maintaining high-quality standards and within budgetary constraints.
- Collaborate with a multitude of industry professionals as well as manage a creative team to deliver product that exceeds expectations.
- Consult clients and facilitate communication throughout the process to ensure the best outcome.
- Integrate diverse experience and skills in graphic design, photography, videography, photo and video editing to manage a full production process, creating compelling video content for personal and corporate clients based on project specifications.
- Leveraging hands-on approach to assignments, perform the roles of lead videographer and video editor, video production manager, director of photography and art director as needed.
Wascomat / Electrolux
2002-2006
Inwood, NY
- Developed marketing campaigns that effectively convey company’s brand messaging, including advertising, in print, internet and social media, direct mail, direct e-mail, trade shows, product demonstrations for a sales team as well as for end users, various presentations for seminars and conferences.
- Created compelling visual assets across various platforms, ensuring cohesive and impactful brand communication.
- Collaborated effectively with cross-functional teams including graphic and web designers, copywriters, photographers, videographers, and multimedia designers. Ensured that projects delivered on time while maintaining the highest standards of quality.
Hydroweb Balancing
2000-2002
New York, NY
2000-2002
New York, NY
- Executed numerous design and marketing projects, from branding materials and promotional campaigns to website design and digital assets organization. Created compelling print materials and digital advertisement.
- Effectively collaborated with cross-functional teams in developing marketing strategies, conducted market research, and analysed campaign performance metrics.
Lukasiewicz Design
1999-2000
New York, NY
- Using typography, colour theory, and layout principles created product, packaging, promotional posters, and gift set designs for fragrance and perfume industry, including for such clients as Elizabeth Arden, Davidoff, Valentino, etc.
- Worked closely with an art director and cross-functional team to ensure cohesive visual branding design across various platforms. Developed concepts that fit into the clients marketing strategy, delivering innovative and visually appealing designs that resonated with consumers.
Fashionmall.com, Inc.
1998-1999
New York, NY
- Using various graphic and web design applications, executed numerous projects that combined deep understanding of brand awareness, fashion aesthetics and consumer behavior.
- Created impactful designs that enhanced user engagement and increased website traffic.
Thomas Publishing
1997-1998
New York, NY
- Successfully executed various design projects for both print and digital platforms from a concept development to a final execution. Delivered high-quality designs that adhere to brand guidelines and effectively communicated the desired message.
Sign Expo
1993-1997
New York, NY
- Worked on a wide range of projects, from designing logos and branding materials to creating eye-catching indoor and outdoor signage using industry-standard design software products.
- Translated client’s vision into appealing designs.
- Provided on-site management and hand-on involvement in installation projects for both indoor and outdoor signs.
Education
Parsons School of Design
The New School
Graphic Design & Digital Media
1997
New York, NY
- Marketing Information and Decision Making.
- Marketing Research, Analytics and Strategy.
- Advertising and Marketing Communications.
- Advertising Creative Strategy and Tactics.
- Advertising Account Management and Planning.
- Digital Advertising.
- Branding and Graphic Communication.
- Consumer Behavior.
- Media Planning.
- Public Relations.
Marketing & Advertising
1995
New York, NY
- Marketing Information and Decision Making.
- Marketing Research, Analytics and Strategy.
- Advertising and Marketing Communications.
- Advertising Creative Strategy and Tactics.
- Advertising Account Management and Planning.
- Digital Advertising.
- Branding and Graphic Communication.
- Consumer Behavior.
- Media Planning.
- Public Relations.
Projects